Work / Digital Design
Lauching rose inc digital campaigns
Rose Inc, a beauty brand founded by Rosie Huntington-Whiteley in collaboration with the biotechnology company Amyris, emphasizes clean and science-driven beauty. Drawing inspiration from Rosie's background in the fashion industry, the company's aesthetic roots are firmly grounded in editorial styles. With each new product launch, the brand showcases edgy yet fashion-forward aesthetics within the clean beauty industry. In this role, I lead and created various digital assets, such as email campaigns, website visuals, and social media content.
Launch Homepage
Launch Email Campaign
Work / Email Campaign
victoria beckham beauty
Collaborated with VB to launch their loyalty program, designing from conception to execution. Created a visually engaging landing page that introduces each tier and its benefits, and designed a series of compelling email campaigns to support the launch. The account page effectively displays users' progress through the tiers, providing a seamless and motivating user experience.
Launch Email
Work / Art Direction, Digital Design
lab series
Established in 1987, Lab Series is a skincare brand specifically designed for men, with a dedicated laboratory focused on comprehensively understanding men’s physiology and unique skin requirements. In this project, I took on the role of Art Director for the shoot, translating these assets into the digital realm to create a range of assets for the website, email campaigns, and social media platforms.
Social
Site Banner
Social
Work / Photoshoot, Digital Design
M·A·C
Established in 1984 and rooted in Canada, M·A·C is renowned for its expertise in colored cosmetics and holds a prominent position within the Estee Lauder Companies portfolio. In my role, I spearheaded photo shoots for select retailer sites and also created digital assets for the brand.
Landing Page Banner
Display Banner
Retail Banner
Social
Work / Email Campaign
SMASHBOX
Born in a Los Angeles photo studio, Smashbox specializes in long-lasting makeup designed for use on sets and more. Drawing on their identity rooted in the photography industry, I developed email assets featuring bold typography, sharp images, and animations that emulate the style of a professional photo shoot.
Work / Email
glamglow
Glamglow is renowned for its range of fun and effective face masks, placing a strong emphasis on delivering visible results immediately. In my role, I crafted compelling email campaigns and website assets to promote their products and showcase the transformative benefits of their skincare offerings.
Work / Social
RODIN
Rodin was among the pioneering "Clean" beauty brands long before the clean beauty movement gained popularity. Their aesthetic is characterized by minimalism and editorial flair. In my role, I developed social media assets and contributed to various UI/UX projects, aligning with Rodin's clean and sophisticated brand image.
