Work / Digital Design
Lauching rose inc digital campaigns
Rose Inc., a clean beauty brand founded by Rosie Huntington-Whiteley in collaboration with the biotechnology company Amyris, is rooted in science-driven beauty. Drawing inspiration from Rosie's fashion background, the brand seamlessly blends editorial style with cutting-edge, fashion-forward visuals. Each product launch highlights sophisticated yet edgy designs within the clean beauty space. In this role, alongside the Creative Director, I led the creation of various digital assets—including email campaigns, website visuals, and social media content—ensuring all work aligned with the brand’s elevated aesthetic and core values.
Launch Homepage
Launch Email Campaign
Work / Email Campaign
victoria beckham beauty
Collaborated with VB to launch their loyalty program, designing from conception to execution of the loyalty program. Created a visually engaging landing page that introduces each tier and its benefits, and designed a series of compelling email campaigns to support the launch. The account page effectively displays users' progress through the tiers, providing a seamless and motivating user experience.
Launch Email
Work / Art Direction, Digital Design
lab series
Founded in 1987, Lab Series is a skincare brand tailored for men, with a dedicated laboratory focused on understanding the unique physiological and skincare needs of men. Led the photoshoot, capturing and editing images, and translating them into digital assets. Created a range of assets for the website, email campaigns, and social media platforms, ensuring a cohesive and compelling digital presence for the brand.
Social
Site Banner
Social
Work / Photoshoot, Digital Design
M·A·C
Established in 1984 and rooted in Canada, M·A·C is renowned for its expertise in colored cosmetics and holds a prominent position within the Estee Lauder Companies portfolio. In this role, I spearheaded photo shoots for select retailer sites and also created digital assets for the brand.
Landing Page Banner
Display Banner
Retail Banner
Social
Work / Email Campaign
SMASHBOX
Born in a Los Angeles photo studio, Smashbox specializes in long-lasting makeup designed for use on sets and more. Drawing on their identity rooted in the photography industry, in this role, developed email assets featuring bold typography, sharp images, and animations that emulate the style of a professional photo shoot.
Work / Email
glamglow
Glamglow is renowned for its range of fun and effective face masks, placing a strong emphasis on delivering visible results immediately. Crafted compelling email campaigns and website assets to promote their products and showcase the transformative benefits of their skincare offerings.
Work / Social
RODIN
Rodin was among the pioneering "Clean" beauty brands long before the clean beauty movement gained popularity. Their aesthetic is characterized by minimalism and editorial flair. Developed social media assets and contributed to various UI/UX projects, aligning with Rodin's clean and sophisticated brand image.
